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Made Without Compromise

Anyone can launch a clothing brand. Get a designer to knock up a logo, set up an Instagram account, stick your new brand on a bunch of off-the-shelf merchandise and away you go.

That's not the way we do things at Sounder.

We design every single item from scratch. We test everything on the course, and go through multiple iterations until it's just right. We only sell products that we're proud to put our name on.

We source the best materials we can find, try to minimise our environmental impact, and only work with manufacturers where we know conditions are good and staff are paid properly.

So much in golf promises us a quick fix - a swing tip that will cure your slice, or a new driver that will add 15 yards.

But deep down, we all know that golf is a test of patience - a game that rewards craftsmanship, skill and experience. Exactly the same virtues that we apply to every product in the Sounder collection.