Play well

Play well.

Two words exchanged between golfers on the first tee the world over. Two words that encapsulate what Sounder stands for.

Playing well isn’t only quantified by numbers on a scorecard or driving distance stats. Playing well is in the happiness that comes from being outdoors, doing something you love with likeminded people.

We believe in reconnecting with the essence of the game, whether that be striding out on the linksland for a long-planned trip with friends, getting up at dawn for a weekend tee-time, sneaking out of work early for a few holes on a summer evening, or just messing about on the local pitch & putt with your kids — wherever and however the game is played.

As amateurs, we play for the love of the game (‘amateur’ derives from the Latin verb amare – to love). Our successes are measured in simpler pleasures – the escape, the shared experience, the joy in waiting for the shots to come.

Sounder is a celebration of how it feels, rather than how many; the fun of playing, really playing. Golf can’t be won, only played, so go play, and be sure to play well.